E-Business
Programme Description
The course explores the tools, skills, and business and social implications of emergence of electronic commerce in the cyberspace. In addition to acquiring basic skills for navigating the Internet and creating personal and business electronic presence on the World Wide Web, the students reexamine fundamental processes of business as it is performed in the cyberspace in contrast to the marketplace. This helps the students evolve a perspective about the business in the next century and helps them understand changes as the cyberspace grows increasingly important in the global economy.
The topics includes
E-Commerce intermediaries and business models;
technologies that enable E-Commerce;
consumer behavior,
site design,
site promotion,
business challenges, and strategies.
It will provide students with knowledge of web site use, challenges and strategies for reaching customers, and how E-Commerce works in the business environment today.
Duration:
1 – 3 months (40 hours)
Entry Requirement :
SPM with 2 credits or its equivalent
Delivery:
Theory & Practical
Assessment:
Coursework - 70%
Project - 30%
Award:
Certificate of attendance will be awarded by IIC upon successful completion of the programme
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